We all have that one cool friend who always has the most fashionable clothes, knows the hot new restaurant, and generally just has a sixth sense for the next big thing. At Avon, that person would be Michael Sengstack. As Avon’s director of marketing for fashion and home, Sengstack has his finger on the pulse of what’s new and what’s next. Good thing, too, because that’s actually his job! “My job is to understand what’s happening in the industry and with customers, and then to take that information and help inspire the products we have here at Avon,” he says.
To stay current, Sengstack stays on top of pop culture, visits museums, and engages in constant people-watching. “One of my favorite activities is waking up at 4 a.m. on Black Friday,” he says. “In 15 years, I have not purchased a single thing for myself. Instead, I just watch people shop.”
He also brings his expertise to education, teaching a class on trend-spotting at New York’s Fashion Institute of Technology, as well as educating Avon Representatives during his bi-weekly YouTube show, Campaign Central. And now, he’s here to lay some knowledge on us! Read on as he shares the three biggest trends happening in the shopping world right now.
“Right now, consumers have a need to personalize and be more individual and self-expressive, like when people buy bracelets with sayings on them,” says Sengstack. “We share so much of who we are on social media, so people want something that feels authentic to who they are and doesn’t feel the same as everybody else. You’ll find this at Avon with our Cherished Memories and Precious Charmsjewerly collections, which are all about telling your story through your jewelry.”
“These days, people are wanting less stuff, but what they do want has to be more important or it has to work harder for them,” he says. That could take the form of a really amazing splurge, like this fabulous fur vest, from Avon’s Holiday collection. “At $110, it’s is a higher price point for us, but it is the kind of thing that totally makes your outfit and makes you feel completely confident,” he says. The trend also extends to versatile pieces that give you a lot of bang for your buck. “Velvet is a key trend for fall, and our velvet top can be worn lots of different ways from casual to dressed up, depending on how you accessorize it,” he says.
“People are finding comfort in being at home with their families and close friends,” says Sengstack. “It’s less about going out to a restaurant or bar, and more about cooking dinner and entertaining more.” That means, you might be thinking more about special entertaining pieces for the table like a cheeky cheese board or a festive baking set. “Avon Living, our home entertaining and home décor collection, is about the product that gives you an idea that creates a moment that becomes a memory,” he says. “A copper mug may not be something you NEED, but it might give you the idea to make the fun Moscow Mule cocktail you have seen. Then, that becomes an experience you share and enjoy with family and friends and that mug made it more special and memorable.”
Still putting together your holiday shopping list for this upcoming season? Browse the Avon Holiday Gift Guide for some festive inspiration!